The story begins where the harsh weather and deep forests meet the endless summer and fresh waters. The swish of breeze and rustle of leaves bring comfort as the fresh scent of flower and trees fulfil the air. In this untouched nature, you can be yourself. Go where the wind takes you. The wheel of the year will guide you through your journey. Celebrate when it is time for it. Celebrate, as you have the gift to create your own story.

Join us for the tale of the century

The Finnish National Romance Museum is a museum that lives in our imagination. Our seasonless collections are treasures from the archives of that museum. 

The FNRM is founded by three Aalto University fashion graduates – Julia Montin, Amina Saada and Mo Ziwei – with the same dream, a modest mission to change the Finnish fashion scenery with a breath of fresh air, creating something novel and exciting. We are combining the old traditions of a fashion house - craftsmanship, heritage and scarcity – with contemporary elements, like bricolage and seasonless collections.

The FNRM’s designs portrait the Finnish history and culture through elegant style with a touch of Nordic roughness. In a rather minimalistic Nordic design scene, The FRNM offers something different. The brand is new, but the story goes far into the past. Taking inspiration from national romance, mythology, folklore and strong Finnish spirit, the concept has its roots deep in the Finnish history. 

Sustainability

The FNRM offers guilt-free fashion.

The main materials are recycled and factory deadstock. We say no to mass-production. As our designs are based on the materials available, every piece is unique and different, still following the coherent story and aesthetic. Supporting the Chinese craftsmanship and cutting the waste, The FNRM includes materials from family-owned Chinese factories. There is a lot of cutting waste left over from bigger fashion companies, that would be trash if it wasn’t saved. Mo, our Chinese team member, acts as the devoted contact to China and makes sure the materials are environmentally sustainable and people friendly. Most of the products are 100% made in Helsinki, and some of the smaller products are hand finished in Helsinki, Finland. Hand-made garments are rather rare in the contemporary market and we take pride for this craft. We want to offer our customers garments with its unique story.